Style Theory launches its “Cloud Wardrobe” service in Hong Kong today, offering new subscribers a total of 6 pieces of designer clothing at a special price of HK$399 per month

To welcome the Christmas and New Year holidays, fashion rental platform Style Theory is launching its clothing rental service in Hong Kong today and is offering an exclusive limited time offer to new users: New users can use the promo code* HKAPPAREL to enjoy the first month of renting designer brand clothing for HK$399 (original price $599) from December 1 to December 31, 2021 (average retail price per garment is HK$1,000+). retail price of HK$1,000+ per garment).


Style Theory's Christmas collection includes Vesper (left), Leux (second from left), Lavish Alice (second from right), and Romance (right).

Whether your preferred style is artistic, elegant, sophisticated, or comfortable and chic, Style Theory's infinite "Cloud Closet" will cover all of these styles. The clothing brands in Hong Kong's "Cloud Closet" are carefully selected by Style Theory's fashion team, with over a hundred designer brands from around the world. All garments are rigorously tested for quality, ensuring that you can find the right and perfect outfit for every occasion and always have an endless supply of stylish clothing to wear.

Designer brands at your fingertips

With a monthly subscription plan, you can walk into a closet of over 4,000 pieces and 2,000 bags and choose from any of your favorites. Only Style Theory can offer you this unparalleled experience! Whether it's Christmas, New Year's Eve parties, or any other festive occasion, you can get the brand's clothing you've been dreaming of and keep it updated from the Style Theory app at a price far below retail. By subscribing to our existing subscription, you can rent up to 2 boxes of 3 pieces each from Style Theory's "Cloud Closet" for Hong Kong fashionistas. As we expand our services in Hong Kong, you can also redeem points earned on the platform for gifts or services from Style Theory partners, as well as exclusive member discounts. The monthly plan includes free dry cleaning, maintenance and home delivery and return! These services are taken care of by Style Theory's professional team and partners, so you don't have to worry about dressing up for festivals, parties, dinners, or even everyday wear.

More famous brands and exclusive brands

If you're a fan of Sandro and Maje, Style Theory has even more fashion brands to look out for! Collaborating with up-and-coming designers from around the world, such as BCB Generation, Bec + Bridge, Wish the Label, Bardot, Lost + Wander and more, these brands will add style and fashion fun to your outfit and choices, whether it's a weekday or a festival. At the end of this year, Style Theory will offer more international brands to choose from, including 3.1 Phillip Lim, Alexander Wang, Club Monaco, Diane von Furstenberg, Kate Spade, Max Mara, Self-Portrait, Ted Baker, and more. Portrait, Ted Baker, Theory and Tory Burch, more brands to choose from so you can mix and match and create a different fashion image! You can easily browse all of these brands from our mobile app and use our sizing algorithm to find the perfect fit for each style. When it's time to replace your next box of clothing, simply book an appointment on the app and you can exchange your brand new box of 3 pieces with the delivery driver at the same time. Style Theory is confident in our service and satisfaction is guaranteed. If you are not satisfied with your first box of clothing, you can exchange it for another box of branded clothing for free.

Support up-and-coming designers

Style Theory not only carries a number of well-known brands, but also includes up-and-coming designer brands. At the forefront of fashion trends, Style Theory understands that no matter how talented they are, they need the right platform to excel. Therefore, we are bringing in emerging designers from around the world that few Hong Kong people have come across to add to Style Theory's infinite "cloud closet", and in the near future, we will introduce more local and overseas designers to our platform based on data and consumer habits. Sherry Wu, CEO of Australian brand Belle and Bloom, said, "Style Theory's circular fashion business philosophy and great team have made us a pleasure to work with. I am very much looking forward to continuing to work with them and sharing Belle & Bloom's latest collection." Dawn Bey, founder of Singapore-based brand Minor Miracles, said, "Working closely with Style Theory has helped us gather data on our users, which has been extremely helpful in the design process and style updates. *Subject to terms and conditions.

About Style Theory

Style Theory is Southeast Asia's largest circular fashion platform that aims to help women build an "infinite closet" in an affordable, convenient and sustainable way. Founded in Singapore in 2016 by Raena Lim and Chris Halim, the platform was created with the goal of providing a shared closet option that would help society break away from the current culture of buying and selling. In late 2017, the company expanded its operations to the Indonesian market and will arrive in Hong Kong in 2020. Style Theory's user base is continuing to grow. With over 50,000 high quality designer clothes and over 2,000 designer handbags available to over 200,000 users, Style Theory is poised to usher in the future of fashion and to start a trend of renting, or even buying, instead. Initially launching its rental service in Hong Kong, the platform will open up 2,000 designer handbags for members to choose from.