ASICS Asics and Australian sports brand P.E Nation first cooperation to launch a new co-branded shoes

Recently, ASICS ASICS and Australian sports brand P.E Nation collaborated for the first time to release a new co-branded shoe. The collaboration is based on the classic GEL-1130 shoe, infusing it with street elements and giving it a new lease of life. The co-branded shoe combines the precision craftsmanship and technical excellence of ASICS with the retro sports aesthetic of P.E Nation.

P.E Nation co-founders Pip Edwards and Claire Tregoning said, "ASICS has always been at the forefront of technological innovation and has successfully launched numerous high-tech footwear products through decades of design development and evolution. P.E Nation, a high-performance sportswear brand for the street, is collaborating with ASICS not only because the two brands share the same philosophy, but also to show the aesthetic chemistry between the two sides in this collaboration, thus realizing the outstanding form and function experience of the co-branded shoes."

Mark Brunton, Managing Director of ASICS Oceania, said, "P.E Nation is a successful example of an Australian brand that is well recognized in the streetwear space. P.E Nation's relentless pursuit of design, materials, style and comfort is in line with the ASICS brand's consumer-centric philosophy. It is a pleasure to work with P.E Nation, and in doing so, to live the ASICS core values of relentless innovation, timeless heritage and intrinsic positivity. We look forward to working with P.E Nation to bring more energy to the market in the future."